The Identity House

In the world of wigs, hairpieces and extensions, quality and ethics have too often been presented as competing interests. Choose exceptional quality, or choose ethical sourcing—but rarely both.

This false choice sits at the heart of why we founded The Identity House.

A New Standard

The hair industry has long operated behind a veil of opacity. Questions about where hair comes from, how it's processed, and who benefits from its journey are frequently met with vague assurances or outright deflection.

Meanwhile, those seeking premium hair solutions often find themselves choosing between ethical concerns and the quality they deserve.

We believe this compromise is unnecessary.

Our Foundation

The Identity House was born from the realisation that exceptional craftsmanship and ethical sourcing can—and should—coexist. When Ash and Eva's professional paths crossed, we discovered we shared more than just industry experience. We held common values about quality, ethical practice, and the transformative power of our craft.

This meeting of minds created something neither could have built alone: a space where skill and conscience work in harmony.

Beyond Material

Working with hair isn't simply our profession—it's our calling. We understand its power to transform not just appearance, but confidence and self-expression.

Each strand tells a story. At The Identity House, we ensure it's one of quality, care, and integrity.

Whether creating custom pieces for private clients, developing session styling options for creative professionals, or designing our ready-to-wear collections, our approach remains consistent: careful attention to construction, ethical sourcing without compromise, and an understanding of how our creations support identity and confidence.

Looking Forward

As we launch The Identity House, we invite you to join us in redefining what premium hair solutions can be. Through our specialised divisions—from bespoke creations to bridal pieces, from session styling to ethical sourcing—we're creating a new standard for our industry.

One where craftsmanship and conscience stand together.

Follow our journey at @theidentityhouse as we build a different kind of hair house—one strand at a time.