In the world of wigs, hairpieces and extensions, quality and ethics needn't be separate pursuits. This belief brought Ash and Eva together to create The Identity House.

Working with hair isn't just our profession—it's our calling. We understand its power to transform not just appearance, but confidence and self-expression. Every piece that leaves our hands carries this understanding.

Who We Are

Ash Grist crafts bespoke wigs and hairpieces with technical precision honed through years of work in theatre, television and private commissions. From the Kent studio, each creation balances traditional techniques with innovative approaches to construction and comfort.

Evangeline Barrett brings editorial vision from her work as a London-based session stylist. Her experience in fashion, wig restoration, and ethical sourcing informs every aspect of The Identity House aesthetic and values.

Together, we've created something that neither could have built alone—a space where craftsmanship and conscience work in harmony.

What We Do

The Identity House encompasses several specialised divisions, each maintaining our core standards while serving distinct needs:

- Bespoke creations tailored to individual requirements

- Ready-to-wear collections offering accessibility without compromise

- Bridal pieces that complement once-in-a-lifetime moments

- Session styling options designed for creative professionals

- Ethical sourcing services connecting donors and creators

Every strand of hair tells a story. At The Identity House, we ensure it's one of quality, care and integrity.

We invite you to discover how transformed hair can feel when it's created with equal measures of skill and conscience.